Sanuk Shoes
The foundation of the Sanuk brand is comfort, and the desire to create products that optimize your foot’s ability to walk naturally. The founder of Sanuk, Jeff Kelley, started making sandals out of old inner tubes and carpet, and since 1997, the brand has been offering their “sandals”, while maintaining a high level of responsibility to the environment. Today, they are still true to their overriding principle, to build comfort footwear with responsible innovation. One of their best-selling styles, the most comfortable flip flop you will ever wear, has a footbed made from recycled yoga mats, a thong sandal appropriately named the “Yoga Mat”.
Their original “Sidewalk Surfer” featured a patented technique that attached a shoe upper to a sandal bottom, combining year-round style and protection with the natural flexibility of a sandal, because, unlike traditional shoes, sandals don’t have rigid stitch-down boards and shanks. Most footwear companies are focused on over-supporting the feet with massive arch supports, angled heels and rounded outsoles, while Sanuk is dedicated to strengthening the 20 muscles in your foot that exist for a reason! Since their inception, Sanuk has been creating “undercover sandals” that you can wear all year long…to the beach, to school, to the office, or even on a hike. Stronger feet mean better balance, and that’s important to the brand, aptly named Sanuk, which means happiness and balance.
The brand sponsors professional surfers and athletes, who align well with the brand’s beliefs, but their all year-round “shandals” are not just popular on the beaches of Southern California anymore, they have followers all around the World, from professional athletes to guys who sit in a cubicle Monday through Friday. So smile…and pass it on!
